I don’t remember the last time I waited longer than 5 minutes for a MetroCard. Oh wait, yeah I do. I waited an hour and a half this week for ten of them. Notice longer lines for a MetroCard at your station? It’s because Supreme has decided to collaborate with New York City’s Metropolitan Transportation Authority.
Supreme is a skateboarding brand that originated in New York that caters to the skateboarding, athletic, and music culture. They’re known to attract the so-called “hypebeast” with their clothing and their marketing strategies. Supreme, unlike most brands, doesn’t release their seasonal collection all at once. This is how I fell in love with them. They release bits and pieces of it every Thursday at 11am in the heart of SoHo. When I used to work at the store right across the street on Lafayette, I would see a line start to form in front of Supreme in hopes of purchasing a new release the following morning. They’re well known for their collaborations with a few brands such as North Face, COMME des GARÇONS, FILA, and one that everyone is excited for to drop July 2017 is with their first high end brand, Louis Vuitton. Their most recent collaboration is with New York City’s MTA.
Now why are people obsessed with grabbing their products as soon as they release? Supreme only has ten locations in the world. Now of course you can purchase their items online but there is a very limited amount of items made. Which creates this desire to be a part of the exclusive group of people who own certain collaborations or encourages consumers to purchase more than one item to resell online for three times its value. When Supreme and MTA announced that not only can you purchase a Supreme MetroCard in their stores but also in select stations, people went insane.
My friend and I spent an hour before our dinner reservations Monday night searching all over the Broadway Lafayette station for the machine that had the Supreme MetroCard. We even asked MTA employees and most told us they had no idea what we were talking about. The next morning I woke up early before work to search the Union Square station. I had no luck and I was running out of time. Later that morning I posted a status on Facebook saying
I asked a friend who commented that managed to find a machine at Union Square for a tip. After work I found the long line of hypebeast purchasing about 15 MetroCards per person. My co worker found me in line about 15 minutes in and I told her I was starving and I didn’t know how long I was going to be in line for. She said she was searching for the perfect birthday gift for her friend and a Supreme MetroCard was definitely it. So she bought us food from Wendy’s and Taco Bell and we ate while I stood in line for us. The people standing in line did well with making sure random people didn’t cut or that people didn’t bribe the current person at the machine. I made friends with the people standing next to me and one told me the difference between purchasing a MetroCard at the Supreme store and purchasing it at the station is that the MetroCard is wrapped in a special plastic to keep it in good condition but you’re only limited to purchasing one. Whereas at the right machine at the right station, there isn’t a law against purchasing multiple MetroCards. Half way through the line, MTA employees told us they refilled a machine across the station (about a hundred feet away from this machine and past the turnstile) with Supreme cards. Some didn’t want to risk leaving their spot in line, and some just got there and didn’t have much time to lose if they decided to check. We chose not to leave because we were already so close.
When it came down to the final stretch, the line was twice as long as it was when I first hopped on. There was a lot of pressure from the people standing near you to purchase your MetroCards as fast as you can. I’ll admit, the MTA machine can be pretty tricky if you’ve never used it before. The most reasonable way to purchase a Supreme card is by choosing
New MetroCard ($1.00)
And filling it with the minimum, $5.50 for two swipes
The single rides did not have the Supreme MetroCard. The woman in front of us was so nervous while she was in the process of clicking all of these buttons that SHE FORGOT HER DEBIT CARD PIN OR CREDIT CARD ZIP CODE. Making people around us even more upset, I felt more pressure to not forget my pin. (I didn’t and successfully purchased 10 in 10 minutes.) Some people got in line just because they saw a line forming and some people got in line just to be a part of the experience in this hype of MetroCards. These Supreme MetroCard are being sold on ebay for as much as $999.77 but since you read my blog, I'll give you a discount for the VERY low price of $70 :)