Bobaville
Bobaville is an application that allows you to find Bubble Tea cafes in your area.
Project
This app is great for college students who want a refreshing beverage before or after class. You can view menus, photos & reviews from previous customers, and access directions to the most convenient location. This app is available to use on your phone, tablet, and computer.
Tools
Sketch, Photoshop, Xd
Challenge
When users search “bubble tea” or “boba” on a food locating app, it gets mixed in with other desserts and beverages that are similar but not quite it. Customers have driven to cafes expecting boba on the menu and are disappointed when they don’t have it. It becomes difficult to filter through each cafe online trying to find a cafe that guarantees it. Time is wasted, customers are hangry, displeased with the experience, and are likely to not rely on the app they used again.
Persona Development
The user and stories are from research done by Ben Xia and My Viking Voice.
“I really like bubble tea. Freshman year we (were) actually sitting in here a lot. Maybe like once a week I will have some bubble tea.” - Tate
“I guess it is a good pastime — I like to drink it when I hang out with my friends.” - Sun
“I like the overall atmosphere of Bubble Island, it’s a chill place to go play games and hang out with your friends.”- Chelsea Sinclair, Senior
mood board
Sample Pattern Library
First Iteration
Key Takeaways
For the main screen on the left, users felt that the search button was unnecessary because in the second screen you’d have to click to search again at the top.
For the second screen on the right, users felt that the size of the search bar was not big enough to scale for when they would touch to search.
Second Iteration
next steps
Present to the team and collaborate on researching legitimate boba cafes to add onto the app.